Despite what you may think, not all trademarks were created equal. Case in point: non-traditional trademarks, which innovative companies use to prevent others—competitors, intellectual property snipers and thieves—from capitalizing on a brand’s goodwill, name and reputation.
During this Rooftop Law School session, led by Roku Senior Counsel Lacy J. Lodes, we’ll flip your basic trademark perspective on its intellectual head. We’ll start with a deep discovery dive into the concept of “true origins,” examine just what makes trademarks so valuable (and worth fighting for), and sound a word of caution why simply trademarking a fancy logo just isn’t enough when it comes to securing your company’s assets.
Finally, during the discussion, we’ll roll in real-world examples of how creative, business-minded legal counsel can be your company’s best resource thanks to cross-departmental collaboration with marketing, product and business development teams.